Research Reports

Engaging Medicaid Members: Assessing Health Literacy and Channels for Member Engagement

Engaging Medicaid Members: Assessing Health Literacy and Channels for Member Engagement

In 2023, the Episcopal Health Foundation (EHF), the Dell Foundation, Methodist Healthcare Ministries (MHM), and St. David’s Foundation partnered with five Medicaid MCOs to establish discussion group sessions to ensure the voices of pregnant Medicaid beneficiaries were included in conversations about their non-medical needs. These sessions culminated in a report recounting Medicaid enrollee-identified non-medical health needs.

One finding from that report was a gap in knowledge about medical and non-medical services MCOs offer to Medicaid members. For stakeholders to effectively address Medicaid enrollees’ self-identified non-medical needs, they must be able to deliver information about services in a form that members will receive and understand.

In response to these findings, EHF has again partnered with eight MCOs (Aetna Better Health of Texas, Baylor Scott & White Health Plan, Blue Cross and Blue Shield of Texas, Community First Health Plan, Community Health Choice, Molina Healthcare, Superior Health Plan, United Healthcare, and Wellpoint) to hear from Medicaid enrollees. This report summarizes key findings about enrollees’ thoughts and perspectives on available information, what information they wish they had, and the best method of communicating both medical and non-medical benefits.